how it started

In 2015, on a beach in Nicaragua, our founder Sam picked up a handful of sea glass and drilled her first beads. It wasn’t a business yet—it was a way to steady a restless season, to make something small and honest with her hands. That impulse to create pieces that carry a story and keep you company through change still guides everything we make. As the years went on, Sam learned metalsmithing, fell for materials that wear beautifully; 14k gold‑fill, .925 sterling silver, and solid gold—and slowly built a studio where each order is crafted one at a time.

what happened to gypset?

If you’ve been with us for a while, you might remember Gypset. That was our original name. In 2023, we rebranded to Shiftd Jewelry to better reflect what our pieces are made to do: shift with you from work to weekend, from season to season, from one chapter of life to the next.

Same studio, same hands, same promise. The name changed; the craftsmanship and values did not. You may still see Gypset on older photos, packaging, or third‑party mentions while the internet catches up. It’s still us. Your warranties and past orders are fully honored, and our team, processes, and materials remain the same.

Why the shift: We wanted a name that centers movement, growth, and intention instead of a travel‑era moniker from our early days. Shiftd feels like the invitation we always meant to extend: choose jewelry you can live in as your life shifts.

what we make (and why)

We design pieces you can live in: light, strong, and repairable.

  • Real metal, real wear. 14k gold‑fill and sterling silver hold up for years with normal care.

  • Made‑to‑order. We build your piece when you order to avoid overproduction and allow custom sizing.

  • Recycled when possible. We reuse and recycle bench scraps and thoughtfully source stones.

Prefer the technical details? See our Materials & Care guide.

values we stand by

  • Inclusivity: Jewelry for every day and every body.

  • Longevity: Designs that outlast trends — and can be repaired.

  • Small is powerful: We keep our team small so we can touch every order.